What is the definition of Prospects Engineering?

Prospects engineering is like trying to predict the future of your sandwich – it's all speculation, a dash of science fiction mixed with a sprinkle of desperation. It's the art (or should I say, pseudoscience) of forecasting what could possibly be good or bad for a product, service, or business venture, always keeping in mind the looming specter of market fluctuations and the ever-present possibility that your invention might just turn into a flatbread.

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And here's an unsettling example sentence: "With prospects engineering, the company decided to invest in a line of 'mart' coffee mugs that could predict your mood based on the beans you brewed."